Hoonigan is a lifestyle brand and media company that was founded by rally driver Ken Block (R.I.P.) and his friend and business partner Brian Scotto in 2010.
The company is known for its automotive-themed clothing, accessories, and viral videos, which showcase high-speed driving, extreme stunts, and daring feats.
The name "Hoonigan" is a reference to the Australian term "hoon," which is used to describe someone who drives recklessly or dangerously. The term has been adopted by automotive enthusiasts and drivers around the world, who use it to describe a certain style of driving and car culture.
The origins of Hoonigan can be traced back to Block's success as a rally driver and viral video star. Block gained worldwide recognition with the release of his first "Gymkhana" video in 2006, a high-energy, high-speed driving showcase set to music. The video quickly went viral, showcasing Block's unique driving skills and setting the stage for a series of increasingly elaborate and ambitious Gymkhana videos.
In 2010, Block and Scotto founded Hoonigan as a way to expand their brand and connect with a wider audience of automotive enthusiasts. The company quickly gained a following, thanks in part to its innovative marketing techniques and the popularity of its videos.
Today, Hoonigan is one of the most recognizable and influential brands in the world of automotive culture and lifestyle. Even working alongside brands like Forza!
The company's videos have been viewed millions of times, and its clothing and accessories are worn by enthusiasts and drivers around the world. In addition to its online presence, Hoonigan also operates a retail store in Long Beach, California, where fans can purchase the latest gear and apparel.
Through its combination of driving skills, business savvy, and innovative marketing techniques, Hoonigan has helped to inspire a new generation of drivers and enthusiasts, while also pushing the boundaries of what is possible in the world of automotive culture and lifestyle. Written in loving Memory of Ken Block May he rest in drifty goodness.
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